2021 was a defining year for cloud computing and this year is expected to be even bigger.  Cloud computing platforms such as Salesforce, Amazon Web Services (AWS) and Google App Engine (GAE) are fast gaining acceptance worldwide. Coupled with the rapid proliferation of mobile devices such as smartphones and tablets as well as increased acceptance of social media, it is believed that the mobile-social-cloud computing triple play will take off big time in the enterprise segment this year. Let’s take a look at these triple play components from an enterprise perspective.


Traditionally, enterprises applications focused on two primary channels – desktop and web. Till a few years back, mobile was considered “nice to have”. However, the ongoing technology revolution triggered by smartphones (Apple iPhone, Android devices) and tablets (Apple iPad) has firmly established mobile as the enabler for anytime-anywhere application access strategy. For an enterprise, mobile plays a key role in facilitation communication across geographical barriers and extending the reach of products and services beyond conventional computing devices.


Social is the new buzzword for enterprises. While social networks were originally meant for personal usage, they are now widely perceived as an innovative means of connecting the key stakeholders in any organization – employees, customers and partners. Enterprise social tools such as Salesforce Chatter and Jive are being used to streamline communication, automate workflows and improve overall organizational productivity.


Cloud adoption is steadily rising in the enterprise. Private clouds (aka Enterprise clouds) have put the safety and security concerns to rest. On the other hand, public and hybrid clouds continue to gain momentum among SMEs and the public at large. From an enterprise perspective, cloud computing offers the following key advantages as compared to traditional storage/ hosting.

  • Cost Effectiveness
  • Robust
  • Scalability
  • Flexibility
  •  Maintainability

Mobile Social Cloud

So, what makes the mobile social cloud triple play an enticing proposition for the enterprise? While mobile extends the overall reach of enterprise apps enabling multi-device access thereby fulfilling the “always connected” goal, the social aspect improves the overall user experience and improves productivity. Last but not the least, the cloud aspect provides robust, scalable and low maintenance infrastructure. Combined together, these aspects facilitate organizational collaboration and promote safe information access among enterprise users.

Salesforce Chatter is one of the best examples of how enterprises can leverage the mobile social cloud triple play to improve productivity. Dubbed as the “Facebook for the Enterprise”, this enterprise social app is a part of the Salesforce cloud platform. Salesforce Chatter offers mobile apps for all leading mobile platforms thereby facilitating access from a variety of mobile devices.

The Challenge

There’s no denial that mobile social cloud forms a formidable ecosystem for the enterprise. However, it faces the following key challenges at the moment.

  • Bandwidth constraints (mobile)
  • Interoperability (cloud)
  • Privacy & Security (social)

Mobile carriers and cloud providers are already working on these key challenges and given the technology advancements in the recent times, I strongly believe that these concerns will be laid to rest thereby triggering widespread adoption of the mobile social cloud triple play this year.

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